NOLISTORY

I'm Norah, a modern woman! Active, mother of two boys and passionate about running.

As a Marketing Director in the fashion industry, I moved to Nice in 2007 and, after the birth of my second son, took up running again. The trails of the French Riviera are magnificent!

Over time, I became more and more passionate about running and regularly signed up for races: 10km at first, then half-marathons and then my first marathon, the famous Nice-Cannes!

During the preparation, a small anecdote somewhat disrupted my daily routine. My youngest son, who regularly comes to support me, discovered me dressed in my running clothes and gently whispered to me that he didn't understand why I had to dress up to run and couldn't just be myself?

It is indeed difficult to find women's running gear that combines comfort, technical features and style!

It was only natural that I decided to launch Noliju in the spring of 2016 , a French clothing brand committed to sustainability, combining innovative materials and style to support active women in their multifaceted daily lives. #nolimitjustu

Since Noliju's inception, we have regularly surveyed women who share our values ​​and love our sportswear. We want to better understand their expectations in order to improve our products.

We regularly co-create with inspiring individuals or organizations whose causes align with our own. In particular, we collaborated with sailor Alexia Barrier to design the Loïc recycled long-sleeved Lycra for water sports (sailing, surfing, paddleboarding, swimming, bodyboarding, etc.).

But we were missing all the feedback from customers we didn't know, who had ideas, technical or aesthetic needs related to their sport. We have a multitude of examples: avoiding back pockets on yoga leggings, adding support to the waistband of multi-sport pants, having pockets on running shorts, creating a skirt for multiple sports… So it was only natural that we started by surveying our community and then opened these questionnaires to other female athletes.

Don't hesitate to answer ourquestionnaires , you may have the chance to buy your creation during our pre-sales .